Latest posts by Delton Childs (see all)
- How I’m Selling Vaporizers That Cost Over $100 - October 26, 2015
- Bernie Sanders Wants To Reform Cannabis Prohibition - October 14, 2015
- My First Smoke Shop Disaster - October 7, 2015
- How Was The eJuice Manufactured? - October 2, 2015
Smoke shops face the same challenge all businesses have acquiring and retaining customers. Increasing your share of total customer in your geographic area can be one of the most difficult problems you face owning a smoke shop. You might have a strong smoke shop with a strong base of returning customers but It inevitably happens that new smoke shops pop up. Not so long ago there were only a handful of smoke shops in my hometown, San Antonio Texas. Today there are over 30. I can’t even to begin with going into why this is the case but smoke shops are facing this challenge all over the country.
There’s 4 fundamental types of customers common to all smoke shops.
- Customers that buy exclusively from you
- Customers that buy exclusively from your competitors
- Customers that buy from both you and your competitors
- Customers who don’t buy anything from you or your competitors (maybe they’re carving holes in apples)
Each one of these groups represents a unique challenge if you’d like your business to survive or better yet, grow.
With customers who buy exclusively from you, we face the challenge of customer retention.
With those who buy from our competitors, we face the challenge of acquiring those customers and making them aware of your shops & why they should go there instead.
And those who shop both, we of course face the challenge of convincing them your shop is superior & they should exclusively shop there.
In order to do that you’ve got to understand what’s important to that customer. People buy things for all kinds of reasons but some of those reasons are more important than others. It may be price, battery life on a vape pen. If you know what’s most important to your customer you can appeal to that need or you can try to raise the sense of importance on another factor like the durability of a glass piece. This can be especially tricky because many smoke shops carry similar or the same products all competitively priced.
If that’s the case, all things relatively equal. That’s where perception of your business comes in. You’ve got to get customers to perceive your smoke shop as having not only providing the value of equal or better pricing, but superior service or prestige, they bought it from the top smoke shop.