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Delton Childs

Smoke Shop Blogger at Head Shop Hero
Delton Childs smoke shop enthusiast and product reviewer. D loves talking with friends about new products and innovations in the smoke shop industry as well as hanging out with his schnauzer Einstein at the park. Be sure to give him a shout on your favorite social network.

Latest posts by Delton Childs (see all)

A business owner asked me if they NEED a Yelp page. Caught me a bit off guard… mostly becuase of the “NEED a yelp” proposition. We might not necessarily NEED to have a Yelp page for my business but there are many many reasons we might want to have a yelp. I’m not a super fan of yelp or one of their power users that reviews all kinds of business all the time. I have meet people and had clients that are super fans of yelp, however.

Here’s how Yelp desicribes its self from their “About Us” Page.

Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics.

Ok… so most business owners would probably self describe as a “great local business” so that means it’s probably of interest to us as local businesses. Yelp does make money selling ads to businesses, they’re open about that and you need to be aware of it as a business owner. I’ve run into a few companies that were spending enormous amounts of ad dollars on Yelp, even though I wasn’t sure that was the best place to throw ALL those marketing dollars. Before you drink the cool-aid be sure to just gather some basic website analytics tracking data about visitors coming from Yelp to your site so you can get an idea about how many existing customers are already on yelp.

I found this neato graph on yelp:

Yelp User Age Groups

This graph talks about the age groups for Tattoo Parlors vs Tattoo Removal Services, kinda funny and it does a great job of illustrating user demographic segmentation when you’re thinking about your audience online.  This really wasn’t the data I was looking for, I was look for the average age of a Yelp user… with I ran into a blog article that calculated at about 29 years old as the mean age. I’m not sure how accurate that is but did find it interesting. Not teens, so that means the user group might have a little more disposable income than your average youngster.  😉

Multiple Locations:

If you have more than one location that’s cool!  We can help you set that up but if you’re doing it along be sure you register each location with the same email address so that they all appear under the same account.  You’ll probably need to have an employee from each location on the phone (cell phone), not the business phone, because Yelp will send out an automated call with a confirmation code… yep… one of those things.  You’ve got to CLAIM your location that way.  Again.. be sure to use the same business email address so those multiple locations can easily be managed under one account.

Other Helpful Links:

Mashable Article on 10 Facts You Didn’t Know About Yelp.
The Yelp Audience.
Ages of Yelp from the Yelp Blog
Yelp Advertising Targeting Options



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